About Us

We are igniting a revolution with a hyper-integrated platform that catalyses the F&B industry while creating a global, sustainable food ecosystem. Our AI-centred F&B platform is designed specifically to connect and optimise all business processes within the F&B industry, combining data into one unified platform and then prescribing what to do in order to give you the best economic and environmental outcome.

+60Clients
+160,000Orders Processed
AED +15MTransactions
Last updated: 19th September 2024

The Team

CEO

Junaid Qureshi | Founder & CEO

Junaid, a seasoned entrepreneur, has helped build and scale several global technology startups. He built the largest private label cloud kitchen of the Middle East, played a pivotal role in establishing Amazon Web Services and e-commerce giant Noon in the MENA region, built the technology arm for a logistics company Fetchr, helping to raise significant funding for their series A, was the initial technology pillar for Careem HQ, UAE, and was a co-founder of Lever Systems, USA, where he successfully exited by developing an comprehensive data analytics software for the NHS, UK. He is a Supply-chain optimization specialist, and a veteran of AI. Junaid also led the creation of an AI powered multi-million dollar fingerprint identification platform. Globally recognized, he still guides technology modernization initiatives as a senior advisor to corporations and governments, worldwide.

Director Finance

Inna Lemeshek, Ph.D. | Director, Finance

Over the span of the past 19 years Dr. Lemeshek has a proven track record in deal sourcing, evaluation and execution, as well as strategies development and companies monitoring for value creation. In Dubai alone, Dr. Lemeshek has worked with Downtown ventures (Taj Dubai, Billionaire, Miss Tess) and Welsbach Holdings. Prior to that,  Dr. Lemeshek founded and managed a wealth management fund, and established a successful microfinance company.

Artificial Intelligence

Dawood Khan, Ph.D. | Head of Artificial intelligence

Dr. Khan has over two decades of experience in applied R&D, design and implementation of distributed backend and Ai/ML systems. He has a proven track record of working in diverse industries such as e-commerce, supply chain, mobility, last-mile logistics, and fintech implementing optimizations using advanced algorithms and techniques including extensive use of computer vision.